About the Event

A seminar for MBA students and Educators to provide an overview of practical knowledge and skills required to operate and manage Customer Relationship Management (CRM) systems. And also help to bridge the gap between industry requirements and academic learning.

Workshop Benefits for Students and Educators

• Gain insights into the importance of CRM in modern business
• Gain CRM knowledge and skills to enhance their employability or teaching pedagogy
• Understand industry trends and best practices for digital transformation
• Receive guidance on how to acquire practical experience and stand out in the job market

Agenda 

Introduction to CRM

• Definition and importance of CRM in modern business
• Overview of CRM components and their significance
• Importance of CRM data management and analytics in CRM

CRM Fundamentals and standard CRM Process

• Understanding customer 360 degree and journey stages mapping
• Applying 4Ps of Marketing Principles to CRM
• CRM Elements mapping to customer profiling, demographics, segmentation
• Current trends and innovations in CRM technology

Industry Insights and Trends

• CRM Process and Practices in various Industries
• Introducing GreeneStep CRM – Enabling Cross-Boundary Collaboration
• Case Study: GreeneStep CRM in Services and Manufacturing industries

Hands-On: Showcasing GreeneStep CRM

• Current popular CRM platforms
• Demonstration of key features and functionalities of GreeneStep CRM

Group Discussion: Industry-Academia Gap for entry level MBA Students

• Identifying the gaps between academic learning and industry requirements
• Business Process Knowledge Gap and Orientation
• Discussing challenges faced by students in applying CRM concepts in real-world scenarios

Bridging the Gap: Practical Tips

• Strategies for gaining practical experience in CRM during academic studies
• Importance of theory and application using the CRM process knowledge
• Importance of internships, projects, and certifications in enhancing CRM skills

Q&A Session

• Addressing participants’ queries and concerns related to CRM

Conclusion

• Recap of key takeaways from the workshop
• Benefits for the students, including improved employability and readiness for industry roles