About Lesson
The concept of Customer 360 in the context of GreeneStep CRM refers to a comprehensive view of customers by aggregating data from various touchpoints and interactions they have with your business. This holistic approach enables businesses to understand their customers’ needs, behaviors, and preferences, which can lead to better customer service, improved customer retention, and increased sales.
Here’s how GreeneStep CRM might support a Customer 360 view:
- Centralized Customer Data: Create and update a customer master in CloudFront to have a single source of truth for all customer information.
- Sales Process Integration: Convert sales quotations to orders and invoices, and link purchase orders to sales orders, ensuring that all customer transactions are tracked and recorded.
- Financial Transactions: Record payments on sales orders and invoices in Backoffice, providing a complete financial history of the customer.
- Service and Support: Manage service products with different sales and purchase units of measures (UOM) in the back office, allowing for detailed tracking of customer service interactions.
- Reporting and Analysis: Generate and review various sales, CRM, and miscellaneous reports from BackOffice to analyze customer-related data and make informed decisions.
By leveraging GreeneStep CRM’s features, businesses can achieve a 360-degree view of their customers, which is essential for delivering personalized experiences and building long-term customer relationships.